How it started...
Lessons Not Losses is more than a mantra—it's a way of life. Founded by serial entrepreneur Joshua Mercer, the brand is rooted in the belief that energy is everything. As an entrepreneur, Joshua faced challenges and setbacks while trying to find his path. It wasn’t until he shifted his mindset—refusing to see "failures" as defeats and instead viewing them as opportunities to grow—that everything changed. This transformation not only reshaped his career but also elevated his self-esteem, strengthened his family, and redefined his purpose.
It's a mindset..
... that emphasizes viewing setbacks or failures as opportunities for growth and learning rather than simply negative experiences. It encourages people to reflect on what went wrong, understand the underlying reasons, and use that knowledge to improve and make better choices in the future. Essentially, it promotes resilience and a positive outlook on challenges, framing them as valuable lessons that contribute to personal development.
Core Values
Resilience – Embracing challenges as opportunities to learn and grow rather than seeing setbacks as failures.
Perseverance – Encouraging individuals to keep pushing forward despite difficulties or adversity.
Growth Mindset – Viewing losses or mistakes as valuable lessons that lead to personal and professional development.
Empowerment – Inspiring individuals to take control of their narratives, turning struggles into victories.
Accountability – Taking ownership of one’s actions and experiences to turn them into positive outcomes.
